Heart of the Olympian
Client: Visa
Visa has a proud heritage with the Olympic Games, having been the exclusive payment services sponsor at the Games since 1986. The campaign 'Heart of the Olympian' was designed to drive awareness of Visa's sponsorship and generate excitement ahead of the greatest sporting event on earth. The design focus was based around the idea of a human heart, which were created with a mixture of 3D rendered illustrations and photography to represent visual metaphors of the 'Heart of the Olympics'.
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