Personal Economy
Client: HSBC
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The global relaunch of HSBC Premier was an integrated campaign to communicate a new idea around having your own 'personal support, for your personal economy'. The focus is to show people a different way of thinking about their financial life, and how it is quite simply part of everything they do. The photography captures a personal moment in someone's life, aided by graphical elements that link to the financial side of their life. The campaign consisted of 48 images that runs across print, digital and 875 jet bridge panels at various global airports.
