Magenta Unleashed
Client: Deutsche Telekom
The iconic Deutsche Telekom colour magenta is recognisable everywhere, and it was made irresistible by giving it another dimension. Using simple chroma key technology, 'The Lenz' app became the hub for the campaign by turning everything magenta into a viewable screen for music, lifestyle and promotional content. To help launch this new dimension, a partnership was formed with Gorillaz to transform any magenta surface into a visual portal by allowing fans to view exclusive content and to experience a level of depth into the world of Gorillaz.
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